Why work with me?

I have worked with a number of companies who didn’t have a formal marketing person and had a few people here and there helping out with marketing duties. If you need someone to help you do things on a project-by-project basis, please reach out to me as this is exactly what I like to do.

What I can do:

I can help centralize it and develop a marketing plan and strategy based on the company’s needs. After that, we can develop the initiatives to support the strategy and goals of the company.  I like to do a basic analysis in the beginning with an evaluation of where the company currently is, then look at where it wants to be and create a plan to get it there.

I am able to do the following:

• Strategic Marketing Plan development with associated initiatives and budget creation
• Brand creation and management (Product line expansion and deployment)
• Public relations and media relations (See the Prezi below for examples of my work)
• Social Media management – I can create the guidelines, set up the accounts and make sure there is a consistent voice.
• Sales plan development- Retail and Consumer
• Advertising creation and development advertising
• Agency management (I have worked on both the agency side and the client side)
• Strategic product planning and management
• Market research and analysis
• Relationship marketing and management with retailers, distributors, and consumers
• Youtube and Vimeo video production (creation of short videos)
• Blog posts
• Website management and updates, I am very familiar with WordPress as my own website are on this. I can work on website design and development with a website designer.I have worked with a designer in the past six years and he is a great designer, easy to work with and very reasonable in cost. I can update the website after he has created it.
• Graphic Design- I have created tasting notes, flyers, newsletters and all kinds of collateral used with the wine club and other consumer related products, please see the Prezi presentation for examples. I use Adobe Illustrator, Photoshop, and InDesign for this. I’ve rarely had to use an outside graphic designer as I am pretty fluent in these programs but when it comes to more complicated designs- I can help you find the right graphic designer.

Examples of my work:

In the provided link below, I am including a presentation showcasing some of the work I have done for NW Wine Co, which includes the two luxury brands I worked on, Hyland and Solena Estate.  http://bit.ly/SDFolio