What was once old is new again. This holds true not just for fashion but also for cider. The US has now experienced a cultural resurgence of cider and is developing quite a thirst for it.
Once Colonial America’s drink of choice, the U.S. is quickly returning back to its roots for inspiration. According to federal data, draft cider sales rose 700 percent between 2011 and 2012; in 2012, U.S. cider sales topped $90 million. Why? First, thanks to the interest and subsequent growth of craft beer, the craft cider industry has grown as well. Furthermore, the interest in and demand for something new and different, and perhaps healthier, has created the perfect opportunity for cider.
Data also suggest that the average cider drinker is 20-35 years old. A number of these younger drinkers, particularly in the Northwest, are looking for something authentic, original, and different from the mass-produced sub-par cider and beer. Given all of this data, the Pacific Northwest is the perfect place for a craft revolution.
The resurgence of interest in cider has been very notable in Oregon. On June 20, Oregon kicked off its third annual Oregon Cider Week with Cider Summit Portland, featuring over 140 ciders from 37 producers, from 6 states and 7 countries. This event will continue on to Seattle, Chicago, and Berkeley. Portland showed its support by coming in droves: 3,000 to 4,000 visitors over two days, to be exact. It was a well-attended event with a lot of people enjoying the sun, the music, and the cider being poured by artisan cider houses. The rest of the week featured events throughout the state including a number of tap takeovers, happy hours, tastings, and dinners.
I had the honor of attending the Cider Feast Dinner at St. Honoré Boulangerie off SE Division Street in Portland. Hosted by St. Honoré Boulangerie, Chef Dominique Geulin, and Kevin Zielinski, E.Z. Orchards’ owner and cider maker, this five-course French-style dinner showcased ciders from Finnriver Farm and Cidery, Virtue Cider, Reverend Nat’s Cidery, 2 Towns Ciderhouse, and E.Z. Orchards.
The pairings dinner featured a beautiful Goat Cheese and Rainer Cherry tartalette, a mixed green salad tossed with Finnriver Black Currant Cider vinaigrette, a plate of country pâté and chicken liver mousse paired with a E.Z. Orchards cider mustard, and a gorgeous Alsatian-meets-Northwest tarte flambé. This feast was all finished off with a very interesting Cider and Saffron Sabayon.
For me, it was a beautifully-paired dinner by Chef Geulin, and I will make sure to return during St. Honoré Boulangerie’s happy hour for more cider-based cocktails soon. What is unique about St. Honoré Boulangerie is that they create not only beautiful breads and quiches but also wood-fired pizzas. I was happy to taste some of my favorite cider producers, from E.Z. Orchards to Finnriver to Reverend Nat’s, all paired in this great cider dinner. I look forward to seeing the other great events Portland has to offer.